Been reading ‘The Power of Habit’ by Charles Duhigg.
Regular habits could perhaps add up to more than their parts – compound habit’s. These compound habits then build up to create strongly positive or strongly negative effects.
Mr Duhigg talks about the habit loop: Routine – Reward – Cue – Routine – Reward – Cue … and how to recognise it and break it.
Its interesting to read about how much of human behaviour is linked to habits or unthinking.
Confirms the idea that if you making it happen for the customer without them thinking must be a winner. Similar to utility companies loving it when you pay by direct debit. Your in a habit of using them and once you start on that path it may take a long time or dramatic change to get you to recognise and reassess. How often have you gone with the flow and just auto continued your car insurance without getting comparative quotes? It was easier but would it be a positive habit to always get comparative quotes.
Ties up with the idea of system one and system two thinking in ‘Thinking, Fast and Slow’ by Daniel Kahneman.
Have to think what positive habits I can adopt and how many things are done without thinking or on auto pilot and how to recognise them. Are all those habits positive? Probably have to say no. Thing is to stand back occasionally check the loops your in and see if they are effective. If you keep doing the same things you can’t expect the outcome to be very different each time.
Also could your business create or encourage habits in your customers. Could you be a habit for your customers, even if that does seem slightly sinister. If it was easy to buy widgets on your site and they did it once painlessly they have less reason to look else where. Do they get in a habit of using you without actively considering their choices next time they buy a widget?.
Started me off thinking about some new (to me anyway ideas), which is always good.
Is writing blog posts a positive habit? I’m going to consider that for a while and reassess if spending time writing blog posts is productive. So don’t expect any blog posts for a while.