Whats working on my website – getting useful info from Google Analytics

If you have had a site for a while you probably have google analytics tracking code on it. You may get a monthly report emailed to you with a summary of whats happened on your site. The interface is a bit complex though and if its not what you do all day its a bit of a chore. You can get a lot of useful information out though, to use when judging what you are doing right and wrong with your site. Its also a good factor to use when thinking about future plans.

Analytics executive summaries

I’ve been playing with their api and generating some custom reports for a client so he doesn’t have to bother with the means, he just gets the facts he wants in a executive summary.

  • The pages where most people enter your site?
  • Are they the same as the pages that are most popular?
  • Which pages do people leave your site on?
  • Which pages do people spend the most time reading?
  • What are the referrers who refer you the most sticky viewers.

The answers to those questions can be pretty valuable you could write more about that popular subject, provide links across to similar content from the post that people spend all that time on, or talk to your seo company on why people keep finding you under ‘monkey wrangler’, weird. Those successful pages could point you at where your site could be improved.

Failing page designs

Also the info has design implications are some pages or sections of your site failing to engage readers? or are lots of people entering your site on some obscure post that’s the equivalent of a back door and then leaving again because they can’t figure out whats going on here. Perhaps a custom report could help you identify that.

4 thoughts on “Whats working on my website – getting useful info from Google Analytics

  1. t t t adamOn seo said:

    you are actually a good webmaster. The web
    site loading speed is amazing. It seems that you are doing
    any distinctive trick. Furthermore, The contents are masterpiece.
    you have done a excellent job in this matter!

    • t t t adamOn Adam said:

      Nice background you have on the page there pretty loud. Don’t think you will get a lot of benefit from linking from here. It would be neat if your website detected I was an English speaker when I landed on it. I don’t read any Turkish. I just tried clicking your little UK flag and i only get it partially translated I had to use google translate to work out what your site was about.

    • t t t adamOn Scarlett said:

      Hi no, google anayitlcs allows you to track how many visitors you are getting to your website pages.Keywords are what help people find your website,and determine the page rank you receive.

  2. t t t adamOn Starly said:

    IMHO you’ve got the right anwesr!