Your website is your cheapest employee. Working for you day and night, providing a first point of contact for customers. Telling everyone it meets about your organisation and extolling your virtues.
- Answering there common questions about you
- Explaining your products and services
- Generating a great first impression
- Providing your contact details
and that is only the start of what it can do for you.
Take a step back, look at your site afresh and check your site is creating the impression you want. Poor thing deserves it, all the overtime it does for you.